THE ATLX CHANNEL, NATIONAL COUNCIL OF YOUTH SPORTS FORM MUTUALLY-BENEFICIAL PARTNERSHIP
Network devoted to athletics, training and a fit and active lifestyle, joins forces with long-established leader in youth sports industry
LOS ANGELES, Calif. (November 15, 2011) — The ATLX Channel, a subsidiary of MUSL TV, LLC, and the National Council of Youth Sports (NCYS) have entered into a multifaceted partnership agreement that will allow each enterprise to benefit from the others’ related mission and extensive distribution channels, it was announced today.
The National Council of Youth Sports (www.ncys.org) is the go-to organization for services and resources in youth sports. Founded in 1979, the NCYS leads the amateur youth sports industry in promoting and enhancing the value of participation through advocacy and education. Its membership comprises the who’s who in the amateur youth sports industry, representing more than 185 organizations serving 60 million registered participants.
Some of the well-established organizations that retain membership in the NCYS include: Little League Baseball, Pop Warner football, Boy Scouts of America, Boys & Girls Clubs of America, YMCA of the USA and many others.
The goal of the NCYS is to preserve the integrity of organized youth sports while strengthening the performance of youth sports administrators. The NCYS reach is broad and deep into the grassroots of America’s heartland with a passion to create a better, more wholesome society in America. NCYS is well-known for advocacy in promoting healthy lifestyles and safe environments for stronger neighborhoods and communities. NCYS is committed to enhancing the youth sports experience in America.
A new cable network launching in 2013, ATLX will become America’s first 24/7 lifestyle entertainment network fully devoted to all levels of training, fitness and competitive performance. ATLX works across all sports and recreational pursuits, and its programming lineup provides access points for people of all athletic abilities and at all life stages. With its premiere, ATLX is rebranding what it means to be an athlete.
As a fitness entertainment television network, ATLX (www.atlxtv.com) will launch with a wide variety of originally-produced shows and licensed content, combining proven programming formats with personal improvement, transformation, training and lifestyle programming. From high-performance athletic challenges and prime-time reality competitions to adventure sports, fitness modeling, power cooking and nutrition shows, sport-specific training, empowering content aimed at younger viewers and daily talk, ATLX is a destination lifestyle network fully devoted to physical culture.
“We’re extremely excited about this new partnership with the NCYS,” said Jacob Arback, President and CEO of ATLX. “With their long-established roots in the vast youth sports community and our mission to highlight participatory sports and active lifestyles, I believe we’re a perfect fit for each other and both organizations will benefit from working together.”
Added Sally Johnson, executive director of the NCYS: “Partnering with ATLX is a terrific opportunity for us as an organization that serves the youth sports community. The exposure we can gain through our relationship with ATLX will only help us further our goals of enhancing the youth sports experience in America and raising awareness of key issues across the spectrum of youth sports and athletic activity.”
ABOUT THE NATIONAL COUNCIL OF YOUTH SPORTS
The National Council of Youth Sports (NCYS) is a united voice for amateur youth sports and leads the industry in promoting and enhancing the value of participation through advocacy and education. Founded in 1979, the National Council of Youth Sports (NCYS) membership represents more than 185 organizations/corporations serving more than 60,000,000 registered participants / 44,000,000 actual boys and girls participating in organized youth sports programs. The NCYS comprises the who’s who in the youth sports industry and is the largest known organization in America representing the amateur youth sports industry. To learn more about the NCYS, visit www.ncys.org.
ATLX is a 24/7 athletic lifestyle television and digital media network (www.atlxtv.com) that is fully-owned by MUSL TV, LLC. and its private equity backers. ATLX is America’s first destination entertainment network devoted to training, performance, athletic competition and a fit lifestyle. The network and the company, headquartered in Los Angeles, was founded by Mohamed Mohsen, Jacob Arback and a veteran team of senior executives with a history of successful ventures in the cable television, sports and fitness industries.
Morgan Urtso, ATLX Public Relations
Sally Johnson, National Council of Youth Sports